Profitable UK e-commerce brand for outdoor & hiking gear – Shopify and Amazon

Own-brand online retailer of lightweight hiking accessories (trekking poles, rucksack covers, camping cookware), launched in 2018. Sales split 55% Shopify and 45% Amazon UK/EU, with 38,000 customers and a mailing list of 61,000 subscribers.

Products are manufactured by two long-standing suppliers and fulfilled by a 3PL in the East Midlands, so the business runs with just two part-time staff. Clear growth levers include wholesale to outdoor retailers and expansion into the EU via a local warehouse.

• Revenue (FY 2025): £2.6m, SDE £410,000
• Asking price: £1.15m (approx. 2.8× SDE; approx. €1.37m)
• Includes brand, trademarks, domains, stock at cost

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